Another Rough Box Office Weekend
Last week I talked about the idea that the Summer has been instructive about a lot of things when it comes to Box Office returns. That proved true again this week.
Edgar Wright's "Baby Driver" was a wildly praised, wildly original film. It wasn't a big budget affair, yet it hauled in $21 million. It was by far the biggest opening for Wright, and one of the biggest surprises of the weekend.
On the other end of the spectrum, "Despicable Me 3" didn't bomb, but it did underwhelm. It failed to live up to its projections, and slumped below $80 million on its opening weekend. It came in just over $72 million for the weekend and was more proof that even animated franchises aren't immune from audience fatigue.
But the biggest flame out belonged to "The House," the Will Ferrell fronted comedy that couldn't even crack the top five. It took less than $9 million, the most unimpressive opening of Ferrell's career, and continues the siege on adult comedies.
There are a few big openings in July, but so far this Summer has shown us that our old assumptions won't work anymore.